The Pro DentClean formula works especially well for mouth guards and dentures. We came up with a recognizable mark and color palette to reflect the non toxic, clean and pleasant taste of the product. When undertaking the label creation, we utilized that same common theme of cleanliness to reflect the appeal throughout, for higher brand recognition.
UX | UI
With tremendous amounts of positive feedback via multiple surveys that we conducted, we understood how well the product would do on the market, targeting specific user groups. We only began working on an Experience and User Interface once that phase had been was fully fleshed out.