Summer Springboard is a program offered to college-bound teens under Terra Education. The programs allow pre-college teens to benefit from academically challenging experiences with tools and frameworks for leadership development and self-discovery.
We set out to build the Summer Springboard brand from the ground up, by taking into consideration all of the elements proposed. The brand needed to speak clearly to college-bound teens, as well as parents. Specific color combinations were utilized in order to demonstrate the sophisticated, yet fun nature of this program.
Once user personas were created, a comparison and research phase was conducted in line with the client’s business goal. Multiple rounds of wireframes and internal user testing lead to a well constructed web and mobile User Interface.